Working with an established business that really cares about the application of its brand can have its own enjoyable challenges. We love it when we receive the brand guidelines from a company and it lands on our desk with a thunk, an inch thick document of dos and don'ts. It can be daunting for many designers, and for others it can be a frustrating exercise where all your designs are subject the the beady eye of the brand manager. Here at Ralph we really do enjoy getting inside the head of the brand, and producing communications that slot nicely in place.
With easyJet's employee benefits scheme we produced a range of benefits literature that was distributed to home addresses and through a series of roadshows, but the main form of communication had to be through email. With employees all over the world, literally flying from one place to another, we were kept on our toes with an email campaign consisting of over 18 mailings.