Lemon Squeezy

Home page

Home page

Recipe page

Recipe page

Store cupboard

Store cupboard

Meal planners

Meal planners

Member's recipe scrapbook

Member's recipe scrapbook

Shopping list

Shopping list

Easy peasy

Start-up business Lemon Squeezy engaged Ralph to create the design of their online recipe and cooking resource for reluctant and inexperienced cooks. With options to search recipes, create your own scrapbook and learn how to cook, we felt the site needed to feel more like an app than a website. With this approach in mind we developed a visual coherence that ran throughout the site, guiding users through information and resources based upon what they had showed an interest in.