Bristol's Red Bus Nursery & Pre-School came to Ralph with a blank canvas. A new site had been sourced for a vibrant new nursery and they wanted their branding and materials to distinguish themselves from the competition.
Ralph developed their logo and branding taking this forward through marketing materials, signage and online.
As with any new start up, real photographs of the business in action are simply not an option. Rather than use stock imagery we decided to get around this by taking our inspiration from childrens' picture books, filling their brochure with simplistic illustrations incorporating real textures in a cut-out style; felt for grass, cardboard for buildings, and a seagull with newspaper wings.
By eschewing the typical photographs of children at play, our approach helped Red Bus stand out from the crowd.
...it was important for me to work in partnership with a design agency who knew how to support a new venture, especially considering the development of a brand, website, brochure and other marketing material was a new process for us.
"As a new business in 2011, it was important for me to work in partnership with a design agency who knew how to support a new venture, especially considering the development of a brand, website, brochure and other marketing material was a new process for us. I was fearful of not understanding the jargon relating to the development process, and of potentially spiralling costs for such projects. Ralph have been a pleasure to work with, guiding me through that process and providing an excellent service at a reasonable price. I am most impressed by their ability to take my concept and ideas and to successfully translate them into fantastic results. I am exceptionally happy with their work and how they have managed to react to our needs, sometimes with very little notice."
Owner, Red Bus Nursery & Pre-School.