Each of our logo designs has its own story and influences. Some have been an evolutionary step from existing marks, others have been revolutionary, used as the linchpin for repositioning the business. Many have been for start-ups, where the logo is the starting point for a whole new brand, a visual definition of the new business.
We enjoy working with our clients on their identities. It's a collaborative process that requires us to understand what defines their business and ultimately how that can be distilled into a typeface, a colour, an icon.