404: The home of the lost

Ever followed a link or typed in a web address only to find yourself landing on a page that dryly informs you there’s been a 404 error? The humble 404 error page has traditionally been a source of frustration and confusion to the world wide lost (a 404 error is the web’s code for saying that you’ve tried to go to a web page that no longer exists or never did). More and more designers are finding creative ways of using 404 error pages to create new opportunities, using humour, wonder and beauty to engage the lost user.

Here’s some great examples of 404 pages:

20th Century Fox
https://www.foxmovies.com/404

Marvel
https://www.marvel.com/404

BBC
http://www.bbc.co.uk/404

AirBnB
https://www.airbnb.com/404

MailChimp
https://mailchimp.com/404

Slack
https://slack.com/404

Spotify
https://www.spotify.com/uk/404

Amazon (a different dog every time)
https://www.amazon.co.uk/404

Lonely Planet
https://www.lonelyplanet.com/404