As a start-up, CHX wanted to work with an agency who really understood what they were all about and could bring their vision to life visually. We were the only Bristol based agency asked to pitch against a strong London agency shortlist - we were delighted to win the opportunity.
Having a clear understanding of the values and goals for CHX, we developed a range of initial brand concepts which had both corporate high achiever appeal, whilst reflecting a flavour of the extraordinary alpine location. The final choice of logo embodies this perfectly incorporating the typography and mountain graphic into one strong identity.
In terms of extending the brand on the website, we wanted to steer clear of the well-trodden path of stock library photography which is often used for consultative or motivational services. Instead choosing to focus on the landscapes of Chamonix and the inspirational backdrops for the CHX programmes. The hero vista imagery are mixed with simple iconography to explain more conceptual processes and real action images of participants taking part to create the overall brand look and feel.
The website structure breaks down complex theory and development processes into engaging content, explaining what to expect from CHX as well as introducing the team of experts who deliver the programmes, giving the site a real and personal flavour.
The site is built using the Expression Engine content management system, which gives the CHX team full control over updating the content as the programmes and teams expand and develop.