easyJet are a household name, with over 11,000 employees who are the front-line of delivering the easyJet brand. Empowering employees through a wide range of benefits is a key strategy for the airline and the personalised communications around the available benefits is all part of delivering the strategy. Based on our benefits scheme experience with many leading brands, Ralph were utilised to deliver a host of annual benefits communications.
The starting point was understanding the vast brand guidelines that landed on our desk, but there’s nothing the Ralph team love more than getting inside the head of brand and producing new work that slots nicely into place. For the benefits scheme we produced a range of engaging, on-brand materials that were adapted across the various communications channels. Security is always a top priority when processing personalised communications and this was applied across literature which was delivered directly to employees home addresses and through a comprehensive personalised email campaign. We also created materials for a series of roadshows run throughout the UK.