What type of brand are you?

Where has your business got to with it's brand journey? Are you reigning the field at the top of your tree, creating your own space or tredding a well-trodden path of those who have gone before you.

A market leader

• Heritage
• Reputation
• Quality
• Price
• Loyalty
• Dominant

A challenger

• Focused
• Different
• Radical
• Direct
• Fast
• Risk-taking

A me-too

• Transactional
• Lower cost-base
• Productive
• Competitive
• Tactical
• Behind