The Aon employee benefits and digital team wanted a creative and digital partner to help them deliver campaigns and add value to their digital design process, offering a fresh perspective, stretching the boundaries of the brand and delivering integrated quarterly campaigns with challenging deadlines.
Each quarter, we develop campaigns based on a thought leadership and content theme. Whilst the Aon brand is clearly defined, we work within the guidelines to create a distinct quarterly campaign with headline messaging, tiered content hierarchy, infographics and imagery.
We deliver the campaigns across all channels, including hero-pieces of printed collateral and interactive PDFs, sales presentations, social media, events, exhibitions, email and website assets, working with different members of the Aon marketing team to ensure they have exactly what they need to launch and sustain the campaign for its duration.
In addition to the campaign work, we also support the digital development team with design and UX services on their digital service offering development. We work collaboratively with their internal delivery team to design and prototype the new employee benefits digital platform which is integral to Aon’s future development strategy. We continue to work as an extension of the Aon team, providing creative and digital support whenever needed. A true partnership has evolved and we enjoy an open forum to discuss new ideas, put forward best practices and add value whenever there is an opportunity.